semjapanese_meg – Page 3

Yahoo Japan does not use Bing

01/10/2013 semjapanese_meg bing, sem, sem japanese, yahoo google, yahoo japan

Yahoo is different from Google. Google has almost same platform, rules and strategy all over the world. Hence it’s so easy to manage them. If I were not able to speak the language, I could manage any account just based on the numbers. I experienced the advantage that I could share my experiences or issues with other SEM specialist all over the world. Since we were using same platform, we could solve one problem each other without local language skill. That’s the amazing aspect for Google platform. However Yahoo does not do like Google. Even though they have same brand name ‘Yahoo’, each country has different types of Yahoo. A

SEM

Japanese search engines

11/03/201311/03/2013 semjapanese_meg

If you know Japanese search market a little, you would know Yahoo Japan dominates the Japanese market. It is still true in some sense. Since there is no official and updated market share data for Japanese search engines, I’ve accumulated some of them and concluded it. As a marketer, all we need to know is the roughly share not precise data. As you can see above, Yahoo Japan is still the largest search engine in Japan. Then, do you need to invest more Yahoo Japan than Google Japan? The answer is No. You need to look at your products and target customers more precisely. When we decide the amount of

SEM

Japanese keywords contain Kanji, Katakana and Hiragana

27/02/2013 semjapanese_meg

Google has been improving almost every single second. Ten years ago when Google Japan launched, Google differentiate Kanji, Katakana and Hiragana. We had to add every single keywords which were potentially typed by Japanese. The current Google becomes much smarter than at that time. They know all three types of Japanese are same keywords. However we still have to think about which characters we should use for ad copies. From native Japanese prospective, each character gives us a different image. To attract your potential customer, you need to use appropriate Japanese character. They do not read your ad copies very carefully but glance at some words on your ad copies.

Introduction

Welcome to SEM Japanese.com

26/02/2013 semjapanese_meg

Hello, thank you for visiting my website. I have launched this service just a few hours ago. I have lived in France since last September to do my MBA. The time is limited but I would like to start sharing my experiences with all people who are interested in Japanese SEM and Japanese market. I have ever been asked many times if there were any good SEM specialist in Japan who speaks English and have long experiences. It means that many global companies are still interested in entering Japanese market because of a huge potential. While I was working in a company, I wondered if I had more chances to

SEM Japanese Market Research

26/02/201318/11/2014 semjapanese_meg

Details SEM data teaches you a lot of ideas and thoughts about Japanese Market. If you really would like to enter Japanese Market, I would recommend to use Japanese SEM data. Only native speakers who understand the market and search keywords can provide the valuable data. The data should be different from just using Google Translator who unfortunately do not provide correct Japanese translation. At the same time, the data will be useful to find your Japanese domestic competitors. For people/company, – Eager to enter Japanese Market – Interested in Japanese Market – Need only keywords to run your Japanese SEM campaign (You have an internal SEM manager) – To

SEM Report

26/02/201318/11/2014 semjapanese_meg

Details Google Adwords and Yahoo Listings provide a lot of reports. However do you understand what the report says? I will be able to summarize and send your account performance with some analysis for your next step. You can combine the service with Skype session for your deep understanding. For people/company, – Don’t know how to use/create a report – Need to review your SEM report – Want me to analyze and interpret your SEM report Price Basic plan : 500 Euro – submission 7-10 days later – volume 3-5 pages (depend on your account volume) ——————————————————————————— Urgent plan : 1000 Euro – submission 2-3 days later – volume 3-5

SEM Consulting

26/02/201318/11/2014 semjapanese_meg

Details I would like to help/assist your online marketing performance overall. What I can provide you, – Launch your SEM campaigns from scratch – Expand keywords, Add negatives and analyze match types – Create Ad copies – Landing page analysis/optimization – SEM tool consultation/set-up – SEM/SEO consultation (improve overall online marketing strategy) – Develop SEM strategy – Train junior SEM manager – SEO copy writing (description, keywords and titles) – EC sites consulting (E-commerce only) – Sharing basic knowledge about Japanese Market – Japanese market research (competitor analysis) Communication Basic communication is via phone/Skype and Email. I’m based in Berlin, Germany. If you needed to visit your office, please contact