2.5billion for Mobile Ads in Japan 2014

One of the major SEM tools all over the world is Kenshoo. They have released an interesting article about Asian PPC market. Global Search Trends infographics PDF: Infographics Trend in Asia Pacific and Japan Asia Pacific Region (Kenshoo calls APJ which means Asia Pacific and Japan. Some companies like Kenshoo who focuses on Japanese market call like this) has been increasing that is 28% UP on YoY (2012 vs. 2013) and 16% UP on Quarterly basis(Q3 2013 vs. Q4 2013). Especially mobile ads have been doing well in Japan. Reference: Kenshoo Japan Some people say Japan is already mature market. Yes it’s true. As you can see above, there is

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Japanese LOVE Apple

As some of you many know, we have 3 major mobile companies in Japan. 1) Docomo 2) Softbank 3) au According to the recent data at Mobilemarketshare, 45.5% Docomo, 29% AU and 25.5% Softbank in Dec 2013. Although Docomo is dominant in Japanese mobile market, you can find many Japanese use iPhone. To have iPhone in Japan, we had to shift from your current mobile network to Softbank. Softbank was the only mobile company sold iPhone. Then the situation changed a few years ago, now you can have iPhone via all 3 companies. An article mentions about a mobile market in Japan. Android ends the year on top but Apple

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No TV life in Japan?

Twitter, LINE, Facebook etc…. There are so many Social Networks in our life. On the other hand, 1 day is 24 hours which does not change. Then we decide how we use our time. I heard that many Japanese have stopped watching TV. When I was in Japan, I turned on TV as soon as I came back to my home. At the same time, I turned on PC as well. While I ate dinner, I saw TV and searched on the internet. I assume that’s one typical life style for a single life. I was crazy about TV although it was not useful or fun. Here is very interesting

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