Kenshoo

One of the major SEM tools all over the world is Kenshoo. They have released an interesting article about Asian PPC market. Global Search Trends infographics PDF: Infographics Trend in Asia Pacific and Japan Asia Pacific Region (Kenshoo calls APJ which means Asia Pacific and Japan. Some companies like Kenshoo who focuses on Japanese market call like this) has been increasing that is 28% UP on YoY (2012 vs. 2013) and 16% UP on Quarterly basis(Q3 2013 vs. Q4 2013). Especially mobile ads have been doing well in Japan. Reference: Kenshoo Japan Some people say Japan is already mature market. Yes it’s true. As you can see above, there is