PPC – semjapanese

2.5billion for Mobile Ads in Japan 2014

05/02/201407/02/2014 semjapanese_meg google japan, Japan, Kenshoo, listing, PPC, sem, yahoo japan

One of the major SEM tools all over the world is Kenshoo. They have released an interesting article about Asian PPC market. Global Search Trends infographics PDF: Infographics Trend in Asia Pacific and Japan Asia Pacific Region (Kenshoo calls APJ which means Asia Pacific and Japan. Some companies like Kenshoo who focuses on Japanese market call like this) has been increasing that is 28% UP on YoY (2012 vs. 2013) and 16% UP on Quarterly basis(Q3 2013 vs. Q4 2013). Especially mobile ads have been doing well in Japan. Reference: Kenshoo Japan Some people say Japan is already mature market. Yes it’s true. As you can see above, there is

SEM

Demographics of Yahoo Japan

28/11/2013 semjapanese_meg google japan, japanese interent market, PPC, sem, yahoo japan, yahoo japan demographics, yahoo japan target

I’m asked how important Yahoo Japan is in Japan. If you were a bit familiar with Japanese internet market, you would know Yahoo Japan is the largest search engine in Japan. Yes, it is true but not 100% true. Yahoo has been dominant since they launch their website in Japan. Simply because Google did not exist at that time. As Japanese like complicated and fancy websites, Yahoo Japan was only website most of people used. As time goes by, a big competitor ‘Google Japan’ has landed in Japan. The market share of Japanese internet is 45% Yahoo Japan and 45% Google Japan and 10% rest of them. First thing you

SEM

A word ‘Search Engine Marketing’

21/11/2013 semjapanese_meg pay per click, PPC, SEA, Search engine marketing, search engine optimization, sem, SEO

When I started working as a SEM associate in 2003, No one knew what was SEM. We translated the word into Japanese, but it still did not make sense for most of people. The word itself were very new which made us difficult to guess the meaning. Then we called its Pay Per Click as PPC, but the word became unpopular and few people called the word. Also another new name is SEA which means Search Engine Advertising. That sounds good, but it seems the word is only in Europe? Then let me rephrase the word ‘Search Engine Marketing’. Since it’s easy to call SEM, many people say SEM means

SEM

Can you manage PPC campaigns in other languages?

06/11/201311/11/2013 semjapanese_meg optimization, PPC, sem

I can say YES confidently. If I don’t speak Chinese or Russian, I could manage the Adwords campaigns well. Why? Definitely I need someone who are the native speaker because I cannot create the campaigns from scratch. That’s very true. Only native/very fluent language speakers can create the campaign from scracth. The reason is simple. Your potential customers will be a perfect native speaker. They live their own country and see TV programs, magazines and internet on their own language. Language is alive. There is a certain trend in language. If you left your country at least 1-2 years, you would notice there were some words you cannnot perfectly understand.