Ad copies in Japanese

When I worked for an international company, we did a comparison among big 10 countries. How is the difference in terms of ad copies? American like ‘Cheap’ term and British prefer ‘discount’ etc… It was the very interesting comparison. There must be some difference which ad copies are effective to your target customers. Also it depends on your products and services. If you have ever used ‘Ryan air’, you should have seen their advertisement on the seat. ‘FLY CHEAPER’ That’s their ad copy because their target customers are people who want to use cheaper flights. Picture reference: the gurdian ASA bans ‘sexist’ Ryanair ad Then how about in Japanese? The

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Yahoo Japan does not use Bing

Yahoo is different from Google. Google has almost same platform, rules and strategy all over the world. Hence it’s so easy to manage them. If I were not able to speak the language, I could manage any account just based on the numbers. I experienced the advantage that I could share my experiences or issues with other SEM specialist all over the world. Since we were using same platform, we could solve one problem each other without local language skill. That’s the amazing aspect for Google platform. However Yahoo does not do like Google. Even though they have same brand name ‘Yahoo’, each country has different types of Yahoo. A

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