FEATURES
What I Do

SEA
Helping improve acquisition through data-driven search marketing, with a focus on efficiency and long-term performance.
15+ years of hands-on experience across PPC, social, and display, managing budgets from small scale to 7-figure annual spend.

SEO
Working on SEO with a focus on real traffic and conversion, not only rankings.
Experience running SEO projects end-to-end, including technical SEO with engineers, content development, and SEO audits.

Leadership & Mentoring
Supporting teams and founders on leadership and team structure.
8+ years of experience building teams from scratch, hiring, mentoring, and developing careers in international environments.

Marketing Strategy
Defining marketing strategy based on data, clear priorities, and realistic execution.
Experience building teams and scaling marketing from early stage to profitability.

AI Consulting / Seminar
Supporting companies to identify where AI can be applied in their business and how to start practically.
Experience running AI initiatives and workshops, helping teams implement AI efficiently in real workflows.

Go-to-Market Strategy
Supporting go-to-market planning by aligning product, marketing, and sales.
Experience launching products and entering new markets across Europe and Japan.
20+ YEARS OF EXPERIENCE
My RESUME
1996 – 2013
Education
2012 – 2013
Master of Business Administration (MBA)
EDHEC Business School, Nice, France
FRANCE
Studied with classmates from over 30 countries. Focused on entrepreneurship to strengthen skills in startup and business development.
1996 – 2000
BS in Japanese Language & Linguistics
Daito Bunka University, Tokyo, Japan
JAPAN
Focused on the origins and historical development of the Japanese language, including phonetics, classical literature, semantics, and morphology. Obtained a teaching license for Japanese language education.
2000 -2025
Job Expeirence
2019 – 2025
Head of Marketing & Growth
autobiz Deutschland GmbH
GERMANY
Built the marketing team and made the business profitable by 2023. Created a new B2B Product organization from scratch, growing the team to 25 people. Reduced turnover by 15%.
2016 – 2019
Digital Marketing & E-Commerce Consultant EMEA
Worldhotels
GERMANY
Helped independent hotels grow direct bookings. Achieved 1333% revenue growth, 4x mobile conversion increase, and 60% social media traffic growth across EMEA.
2015 – 2016
Country Manager Japan
Wunderlist GmbH (Acquired by Microsoft)
GERMANY
Grew the Japanese market using purely organic marketing. Achieved 50% YoY growth in active users and 15% increase in downloads through partnerships and influencer collaborations.
2013 – 2014
Marketing Consultant
Freelance
GERMANY
Supported companies with go-to-market strategy and international online marketing, especially for entering the Japanese market. Reduced CPA by 40% for Blacklane.
2008 – 2012
Senior Search Engine Marketing Lead
Expedia Inc
JAPAN
Led SEM for the Japanese market. Achieved 80% YoY revenue growth. Recruited and trained new teams for Korean and Chinese markets, contributing to 300% peak season sales increases.
2004 – 2008
Senior E-Commerce Business Consultant
Monetize Inc
JAPAN
Led an SEM/SEO team of 10 people. Coordinated projects with the top three digital agencies in Japan.
2003 – 2004
Account Manager / SEM Consultant
IREP Inc
JAPAN
Managed SEM campaigns for over 100 clients. Represented the company at a global SEM conference in San Jose.
2000 – 2002
Account Executive
Dowa-Planning Inc
JAPAN
Led creative and production teams for promotional goods in cosmetics. Built an internal New Year card e-commerce project.


