Welcome to my PERFORMANCE MARKETING WORLD
Hi, I’m Meg Tsukada,
a Growth Marketing Specialist.
I started my career in search engine marketing in 2003, when online advertising was still very new, and Google was selling text ads. Since then, I have always enjoyed data-driven marketing: tracking performance, understanding the numbers, and building strategies based on facts rather than guesses.
The domain name semjapanese.com comes from my background. I am from Japan and started my career as a search engine marketing manager in the Japanese market. This domain name reminds me of where I started, so I keep using it to stay connected to my roots.
FEATURES
What I Do
SEA
Helping startups scale acquisition through data-driven search marketing, focusing on efficiency, ROI, and sustainable growth.
SEO
Supporting startups with SEO focused on real traffic, conversion, and long-term growth.
Leadership/Mentoring
Advising founders and teams on leadership, team structure, and building a productive and enjoyable work environment.
Marketing Strategy
Helping startups define marketing strategy based on data, clear priorities, and realistic execution plans.
AI Text & Voice Evaluate
Evaluating AI text and voice from a product and user perspective to improve usability and customer experience.
Go-to-Market (GTM) strategy
Advising go-to-market strategy for startups, aligning product, marketing, and sales to accelerate growth.
15+ YEARS OF EXPERIENCE
My RESUME
1996 – 2013
Education
BS in Japanese Language & Linguistics
Daito Bunka University, Tokyo, Japan (1996 – 2000)
My studies focused on the origins and historical development of the Japanese language, including phonetics, classical literature, semantics, and morphology.
I also obtained a teaching license for Japanese language education.
Master of Business Administration (MBA)
EDHEC Business School, Nice, France (2012 – 2013)
Living abroad had always been a dream of mine. While working for a global company, I recognized that an MBA would help me grow professionally and expand my opportunities in an international environment.
During the program, I studied with classmates from over 30 different countries and focused on entrepreneurship to strengthen my skills in startup and business development.
2000 -2025
Job Experience
HEAD OF MARKETING & GROWTH
autobiz Deutschland GmbH (2019 – 2025)
GERMANY
AUTOMOTIVE
Joined as Head of Marketing for the C2B team to build the marketing team and make the business profitable by 2023, a goal we achieved within two years.
After that, I worked with my manager to create a new B2B Product organization from scratch, growing the team to 25 people across Marketing, Product, Development, and Business Analysis.
I enjoy building teams and creating a positive working environment. I worked with the founder and office manager to reduce turnover by 15%.
DIGITAL MARKETING & ECOMMERCE CONSULTANT EMEA
Worldhotels (2016 – 2019)
GERMANY
HOTEL
Joined as an E-Commerce Consultant to help independent hotels grow direct bookings and become less dependent on OTAs.
I worked with pricing specialists, developers, and sales teams to improve website performance, conversion rates, and marketing channels. The projects led to strong results, including large revenue growth (1333%), higher mobile conversion (4x increase), and increased social media traffic (60%).
I supported hotel partners across the EMEA region with both strategy and hands-on execution.
COUNTRY MANAGER JAPAN
Wunderlist GmbH (Acquired by Microsoft) (2015 – 2016)
GERMANY
SAAS APP
Joined Wunderlist as Country Manager for Japan to grow the market using purely organic marketing activities.
I worked on partnerships, influencer collaborations, PR, and events without paid acquisition, resulting in a 50% year-over-year growth in active users and a 15% year-over-year increase in downloads. Partnerships with major app platforms and influencers generated additional new sign-ups.
I also organized several brand events to establish Wunderlist as a leading productivity app in Japan.
FREELANCE MARKETING CONSLTANT
Freelance (2013 – 2014)
GERMANY
SEA/SEO
Started my freelance marketing consultancy to use my network and expertise in search engine marketing.
I supported companies with go-to-market strategy and international online marketing, especially for entering the Japanese market.
For Mandom Corporation, I executed SEM campaigns for English-speaking markets with a €10K budget in three months. For Blacklane, I optimized international campaigns and reduced cost per acquisition by 40% compared to the previous year.
SENIOR SEARCH ENGINE MARKETING LEAD
Expedia Inc (2008 – 2012)
JAPAN
TRAVEL
Joined Expedia as Senior Search Engine Marketing Lead for the Japanese market. By standardizing marketing processes and scaling best practices across regional teams, we achieved 80% year-over-year revenue growth.
I also recruited and trained new team members for the Korean and Chinese markets, helping to expand the business in Asia. During peak seasons, the new teams contributed to sales increases of up to 300%.
SENIOR E-COMMERCE BUSINESS CONSULTANT
Monetize Inc (2004 – 2008)
JAPAN
E-COMMERCE
Joined Expedia as Senior Search Engine Marketing Lead for the Japanese market. By standardizing marketing processes and scaling best practices across regional teams, we achieved 80% year-over-year revenue growth.
I also recruited and trained new team members for the Korean and Chinese markets, helping to expand the business in Asia. During peak seasons, the new teams contributed to sales increases of up to 300%.
Account Manager / SEM Consultant
IREP Inc (2003 – 2004)
JAPAN
SEM
Worked as an Account Manager / SEM, managing search engine marketing campaigns for over 100 clients in various industries.
I was responsible for campaign execution, client communication, and performance optimization. I represented the company at a global SEM conference in San Jose.
I also helped create office regulations and a compensation system for temporary and part-time staff.