SEM Japanese

Performance and data-based marketing are my passions.

FEATURES

What I Do


SEA

Helping improve acquisition through data-driven search marketing, with a focus on efficiency and long-term performance.

15+ years of hands-on experience across PPC, social, and display, managing budgets from small scale to 7-figure annual spend.


SEO

Working on SEO with a focus on real traffic and conversion, not only rankings.

Experience running SEO projects end-to-end, including technical SEO with engineers, content development, and SEO audits.


Leadership & Mentoring

Supporting teams and founders on leadership and team structure.

8+ years of experience building teams from scratch, hiring, mentoring, and developing careers in international environments.


Marketing Strategy

Defining marketing strategy based on data, clear priorities, and realistic execution.

Experience building teams and scaling marketing from early stage to profitability.


AI Consulting / Seminar

Supporting companies to identify where AI can be applied in their business and how to start practically.

Experience running AI initiatives and workshops, helping teams implement AI efficiently in real workflows.


Go-to-Market Strategy

Supporting go-to-market planning by aligning product, marketing, and sales.

Experience launching products and entering new markets across Europe and Japan.

20+ YEARS OF EXPERIENCE

My RESUME

1996 – 2013

Education

2012 – 2013

Master of Business Administration (MBA)

EDHEC Business School, Nice, France

FRANCE

Studied with classmates from over 30 countries. Focused on entrepreneurship to strengthen skills in startup and business development.

1996 – 2000

BS in Japanese Language & Linguistics

Daito Bunka University, Tokyo, Japan

JAPAN

Focused on the origins and historical development of the Japanese language, including phonetics, classical literature, semantics, and morphology. Obtained a teaching license for Japanese language education.

2000 -2025

Job Expeirence

2019 – 2025

Head of Marketing & Growth

autobiz Deutschland GmbH

GERMANY

Built the marketing team and made the business profitable by 2023. Created a new B2B Product organization from scratch, growing the team to 25 people. Reduced turnover by 15%.

2016 – 2019

Digital Marketing & E-Commerce Consultant EMEA

Worldhotels

GERMANY

Helped independent hotels grow direct bookings. Achieved 1333% revenue growth, 4x mobile conversion increase, and 60% social media traffic growth across EMEA.

2015 – 2016

Country Manager Japan

Wunderlist GmbH (Acquired by Microsoft)

GERMANY

Grew the Japanese market using purely organic marketing. Achieved 50% YoY growth in active users and 15% increase in downloads through partnerships and influencer collaborations.

2013 – 2014

Marketing Consultant

Freelance

GERMANY

Supported companies with go-to-market strategy and international online marketing, especially for entering the Japanese market. Reduced CPA by 40% for Blacklane.

2008 – 2012

Senior Search Engine Marketing Lead

Expedia Inc

JAPAN

Led SEM for the Japanese market. Achieved 80% YoY revenue growth. Recruited and trained new teams for Korean and Chinese markets, contributing to 300% peak season sales increases.

2004 – 2008

Senior E-Commerce Business Consultant

Monetize Inc

JAPAN

Led an SEM/SEO team of 10 people. Coordinated projects with the top three digital agencies in Japan.

2003 – 2004

Account Manager / SEM Consultant

IREP Inc

JAPAN

Managed SEM campaigns for over 100 clients. Represented the company at a global SEM conference in San Jose.

2000 – 2002

Account Executive

Dowa-Planning Inc

JAPAN

Led creative and production teams for promotional goods in cosmetics. Built an internal New Year card e-commerce project.