Search Engine Marketing/SEM

Search Engine Optimization

Intro

I started my career in search engine marketing in 2003 and have worked with performance marketing ever since.
SEA has always been my passion, and I still enjoy working with number-driven marketing and performance optimization.


What I usually help with

  • Running Google Ads or other paid channels, but the results are not fully clear
  • Working with external agencies, but not sure if the setup or performance is really right
  • Wanting a second opinion or a quick performance review
  • Looking for quick wins without changing the whole setup
  • Needing help to understand numbers, KPIs, and real impact

In many cases, the problem is not the tool itself but the structure, KPI settings, or the overall strategy.
I review the current setup, find weak points, and suggest realistic ways to improve performance.


Typical topics I work on

  • Performance marketing audit
  • Budget and KPI planning
  • Campaign structure review
  • Scaling campaigns without losing efficiency
  • Go-to-market planning
  • Mentoring in-house marketing teams
  • Japan market entry support
  • European market expansion

Japan / Europe angle

I worked in Japan, Germany, and international teams, and also for an American company, so I understand the differences in user behavior, communication style, and marketing approach.
This is especially helpful for companies entering the Japanese market or the European market for the first time, or working with international teams.


Prices

  • €130 per hour
  • €900 per day

Available for consulting, audits, and short-term projects.