A word ‘Search Engine Marketing’

When I started working as a SEM associate in 2003, No one knew what was SEM. We translated the word into Japanese, but it still did not make sense for most of people. The word itself were very new which made us difficult to guess the meaning. Then we called its Pay Per Click as PPC, but the word became unpopular and few people called the word. Also another new name is SEA which means Search Engine Advertising. That sounds good, but it seems the word is only in Europe? Then let me rephrase the word ‘Search Engine Marketing’. Since it’s easy to call SEM, many people say SEM means

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