Importance of Proper noun

Some destination names have ‘Brand’. A good example is ‘Paris’. When Japanese hear ‘Paris’ or ‘France’, we usually have very positive, fashionaable, popular, luxury and cool images. It doesn’t matter if it were true. (I don’t say it’s not true as I love Paris, too!)


Another good example is a beef name. Each beaf has a brand. As you may know, Kobe beef has a big and high reputation not only in Japan but also outside of Japan.


Where do you come from?

That’s very important of your products what types of images Japanese will have when you launch your products. Based on my experiences, brand name had a big impact on your revenue. We buy a trust from the brand name.

If your destination name were unpopular among Japanese, you could use your country name. Destination name will be your big advantage for Japanese marketing strategy.

I will be able to answer you immediately how Japanese think your destinations/country names.