google japan – semjapanese

2.5billion for Mobile Ads in Japan 2014

05/02/201407/02/2014 semjapanese_meg google japan, Japan, Kenshoo, listing, PPC, sem, yahoo japan

One of the major SEM tools all over the world is Kenshoo. They have released an interesting article about Asian PPC market. Global Search Trends infographics PDF: Infographics Trend in Asia Pacific and Japan Asia Pacific Region (Kenshoo calls APJ which means Asia Pacific and Japan. Some companies like Kenshoo who focuses on Japanese market call like this) has been increasing that is 28% UP on YoY (2012 vs. 2013) and 16% UP on Quarterly basis(Q3 2013 vs. Q4 2013). Especially mobile ads have been doing well in Japan. Reference: Kenshoo Japan Some people say Japan is already mature market. Yes it’s true. As you can see above, there is

SEM

Demographics of Yahoo Japan

28/11/2013 semjapanese_meg google japan, japanese interent market, PPC, sem, yahoo japan, yahoo japan demographics, yahoo japan target

I’m asked how important Yahoo Japan is in Japan. If you were a bit familiar with Japanese internet market, you would know Yahoo Japan is the largest search engine in Japan. Yes, it is true but not 100% true. Yahoo has been dominant since they launch their website in Japan. Simply because Google did not exist at that time. As Japanese like complicated and fancy websites, Yahoo Japan was only website most of people used. As time goes by, a big competitor ‘Google Japan’ has landed in Japan. The market share of Japanese internet is 45% Yahoo Japan and 45% Google Japan and 10% rest of them. First thing you