yahoo japan – semjapanese

Japan: 26th in global English proficiency

06/02/201407/02/2014 semjapanese_meg Difficult, English, Japanese, yahoo japan

JAPAN TODAY “Japan ranks 26th of 60 countries in global English proficiency” The article says, “Japan’s EPI score in the survey was 53.21, down 0.96 points from the first edition, which used test data from 2007-2009. Among Asian countries, Malaysia and Singapore scored highest, coming 11th and 12th respectively, with Hong Kong 22nd, South Korea 24th and China 34th.” We cannot compare to other Asian countries basically. One of the reasons we’re not good at English is we don’t need to use and have chance to speak English in our daily life even in business. As you many know, Japan has a huge domestic demand which triggers us not to

SEM

2.5billion for Mobile Ads in Japan 2014

05/02/201407/02/2014 semjapanese_meg google japan, Japan, Kenshoo, listing, PPC, sem, yahoo japan

One of the major SEM tools all over the world is Kenshoo. They have released an interesting article about Asian PPC market. Global Search Trends infographics PDF: Infographics Trend in Asia Pacific and Japan Asia Pacific Region (Kenshoo calls APJ which means Asia Pacific and Japan. Some companies like Kenshoo who focuses on Japanese market call like this) has been increasing that is 28% UP on YoY (2012 vs. 2013) and 16% UP on Quarterly basis(Q3 2013 vs. Q4 2013). Especially mobile ads have been doing well in Japan. Reference: Kenshoo Japan Some people say Japan is already mature market. Yes it’s true. As you can see above, there is

SEM

Demographics of Yahoo Japan

28/11/2013 semjapanese_meg google japan, japanese interent market, PPC, sem, yahoo japan, yahoo japan demographics, yahoo japan target

I’m asked how important Yahoo Japan is in Japan. If you were a bit familiar with Japanese internet market, you would know Yahoo Japan is the largest search engine in Japan. Yes, it is true but not 100% true. Yahoo has been dominant since they launch their website in Japan. Simply because Google did not exist at that time. As Japanese like complicated and fancy websites, Yahoo Japan was only website most of people used. As time goes by, a big competitor ‘Google Japan’ has landed in Japan. The market share of Japanese internet is 45% Yahoo Japan and 45% Google Japan and 10% rest of them. First thing you

SEM

Yahoo Japan does not use Bing

01/10/2013 semjapanese_meg bing, sem, sem japanese, yahoo google, yahoo japan

Yahoo is different from Google. Google has almost same platform, rules and strategy all over the world. Hence it’s so easy to manage them. If I were not able to speak the language, I could manage any account just based on the numbers. I experienced the advantage that I could share my experiences or issues with other SEM specialist all over the world. Since we were using same platform, we could solve one problem each other without local language skill. That’s the amazing aspect for Google platform. However Yahoo does not do like Google. Even though they have same brand name ‘Yahoo’, each country has different types of Yahoo. A